Circulation
Average daily sale
ABC December 08 – May 09
ABC December 08 – May 09
343,065
Readership
Average issue readership
NRS April 08 - March 09
NRS April 08 - March 09
1,206,000
- The Guardian has a 14.3% share of total daily quality press circulation.
- As a proportion of total sales The Guardian circulation is made up of 85% sold copy which is higher than The Daily Telegraph, The Independent and the Financial Times.
- The Guardian’s circulation is also made up of the fewest number of bulk copies, and has the least bulk sales as a percentage of total sales at 4.2%.
Source: ABC December 08 - May 09
- According to the twelve-month NRS estimates, the Guardian’s readership is 1,206,000.
- Compared to all other quality dailies (including the FT), the Guardian boasts a higher proportion of ABC1 women in full time work, and ABC1s under the age of 25 with a terminal education age of 21+.
- When excluding the FT from the comparison, the Guardian has the highest proportion of ABC1s, readers aged 35-44, male ABC1s and ABC1 readers with a terminal education age of 21+.
Source: NRS April 08 - March 09
